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HUB404 Atlanta, GA

Building The Dream

A multi-purpose 9-acre greenspace, HUB404 Atlanta GA will create new ground in the form of a transformative public space connecting people and places. HUB404 Atlanta GA will sit above the Georgia 400 state highway and MARTA’s Buckhead rail station at the northern gateway to the City of Atlanta and will extend from Peachtree Road to Lenox Road. Serving the entire metro Atlanta area due to its connections to MARTA and PATH400, HUB404 Atlanta GA will be the junction of connections, nature, urban sustainability and economic development at the heart of Buckhead’s urban core.

Social. Walkable. Sustainable.

Distinct Experiences

  • The Commons: A shaded grove for picnics and casual gatherings;
  • The Grand Plaza: A central space suitable for public gatherings and programming such as markets and celebrations;
  • The Gardens: Lush and intimate gardens for immersive nature encounters;
  • The Amphitheater: A community theater for gathering and intimate performances.
  • The Lane (an Allée): Two columns of large shade trees knitting the park together from end to end; and
  • Cafes: Two locations for food and beverage with indoor/outdoor dining options.

Design Principles

Multi-modal Connectivity

Multi-modal Connectivity

HUB404 Atlanta GA bridges Lenox Road and Georgia 400 to create strategic connections to enhance the life of the district and the metro Atlanta area alike. An interconnected node, HUB404 Atlanta GA will link the PATH400 Greenway Trail, the Atlanta Beltline, MARTA, and neighboring streets, neighborhood parks, and key attractions for improved social and physical mobility. HUB404 Atlanta GA is envisioned as a model for the mobility future of Atlanta.

Green/
Biophilic Design

HUB404 Atlanta GA is intentionally designed to help people forge meaningful connections to the outdoors through rich, nature-filled experiences in daily urban life. This focus on biophilic or nature-friendly design reinforces the direct relationship between people and nature, promoting better physical and mental health for Atlanta area residents and visitors.

Urban Sustainability

Urban Sustainability

HUB404 Atlanta GA will occupy the gap created by the Georgia 400 freeway with a dense cover of native trees that link adjacent tree canopies. Abundant native plantings will comprise ample greenscapes to create a lush horticultural experience that tells the natural story of the region while providing ecological function including providing pollinator habitat, reducing the urban heat island effect and capturing stormwater.

About
HUB404 Atlanta GA

It is HUB404 Atlanta GA’s mission to create a world-class community greenspace and lifestyle hub that provides new connections and fosters socioeconomic development limited only by our imagination.  HUB404 Atlanta GA represents the very best of urban sustainability, delivering robust benefits across key categories in development, including social, economic and environmental concerns. Construction of HUB404 Atlanta GA could begin as early as 2022 and is estimated to last two years, depending on funding. 

 

Questions & Answers

Where is HUB404 in the process today?

With conceptual studies and surveying now complete, HUB404 Atlanta GA is poised to begin engineering and final design in 2020, with construction expected to be completed by 2025.

How large will HUB404 be?

The half-mile green space and gathering place will soar above Georgia 400 in Buckhead, creating an innovative  9-acre “cap park” atop the highway with a direct connection to MARTA’s Buckhead rail station.

What will HUB404 offer?

The green space will feature shaded groves, a grand plaza and an amphitheater for public gatherings and programming, an Allée of shaded trees from end to end, bike and walking trails, connections to Marta, the Beltline, Path400 and Peachtree Street, and cafes for dining and community.

How will HUB404 be financed?

Funding for the project will come from a mix of private and public funds, including a variety of local and state sources. The HUB404 Conservancy Board is now raising funds from the private sector to make HUB404 Atlanta GA a reality, with the goal of securing funding to complete the first phase of engineering and the final design in 2020.

How will you access HUB404?

HUB404 Atlanta GA bridges Lenox Road and Georgia 400 to create strategic connections to enhance the life of the district and the metro Atlanta area alike. An interconnected node, HUB404 Atlanta GA will link the PATH400 Greenway Trail, the Atlanta Beltline, MARTA, and neighboring streets, neighborhood parks, and key attractions for improved social and physical mobility. HUB404 Atlanta GA is envisioned as a model for the mobility future of Atlanta.

 

HUB404 will not be accessible by automobile.

How can I get involved?

Become a supporting member today. Visit hub404.com/get-involved to connect with our team and learn more about making HUB404 a reality.

Board of Directors

Court Thomas
Interim Chair

Partner,

Atlanta Property Group

Maxine Hicks
Secretary

Partner,
DLA Piper LLP

Jim Durrett
Treasurer

Executive Director,
Buckhead Community Improvement District

Jim Bacchetta
Member

Vice President / Atlanta Division Manager,
Highwoods Properties

Jeff Goldworn
Member

General Manager,
Buckhead Club

Mike Guynn
Member

Managing Director,
The Ardent Companies

Board Member Christine Hagler headshot
Christine Hagler
Member

Managing Director, Climate Change &
Sustainability Services, EY (Ernst & Young)

Allie Kelly
Member

Executive Director,
The Ray

Araya Mesfin
Member

Senior Vice President – Wealth Management,
UBS

Roy B Robinson III
Member

Principal,
Robbins Government Relations

Alan Taetle
Member

General Partner,
Noro-Moseley Partners

Jay Wolverton
Member

Chief Growth Officer,
CHA Consulting, Inc.

Lauren Kiefer
Member

Chief Operating Officer,
DocAuto, Inc.

Project Team

Rogers Partners
Architecture & Urban Design
www.rogersarchitects.com
Nelson Byrd Woltz
Landscape Architecture
www.nbwla.com
HR&A
Real Estate/Development Consulting
www.hraadvisors.com

Awards

2019
  • Architizer A+ Award
2018
  • World Landscape Architecture Award
2017
  • The European Centre and The Chicago Athenaeum, International Architecture Award
  • The European Centre and The Chicago Athenaeum, Green Good Design Award
  • AIA New York Design Awards, Merit Award for Urban Design
  • World Architecture News Future Projects Urban Design Award 2017, Shortlist
  • Architect’s Newspaper, Best of Design Awards for Urban Design: Honorable Mention
2016
  • AIA New York, People’s Choice Award, Unbuilt